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2024 - Volume 7 - Number 1

The Offer and the Importance of Culture and Art in the Business Tourism Sector

Maria Manola * ORCID: 0000-0002-7586-6445
University of West Attica, Department of Tourism, Athens, GREECE

Fotini Maniou * ORCID: 0000-0001-9811-7925
Harokopio University of Athens, Athens, GREECE

Roidο Mitoula
Harokopio University of Athens, Athens, GREECE

Open Journal for Studies in Arts, 2024, 7(1), 5-20 * https://doi.org/10.32591/coas.ojsa.0701.02005m
Received: 11 July 2024 ▪ Revised: 20 August 2024 ▪ Accepted: 24 November 2024

LICENCE: Creative Commons Attribution 4.0 International License.

ARTICLE (Full Text - PDF)

ABSTRACT:
Hotel businesses often look for ways to differentiate themselves and offer a new experience to their guests. Partnering with the creative industry can play an important role. In this context, many hotels are closely linked to various forms of culture and are an important part of the creative industry. This relationship impacts on local cultures as tourism businesses act as an object to enhance and promote the culture of a community and provide a diverse and experiential experience for visitors. In this way, many hotels contain artwork and design elements within their premises, aiming to showcase local culture and encourage creativity. Guests can enjoy a pleasant atmosphere based on local art and design, and the inclusion of painting, music, theatre, music and dance events and gastronomy festivals seem to help occupancy and the possibility of high room rates in the hotel business.

KEY WORDS: local cultures experiential experience, music and dance events, gastronomy festivals.

CORRESPONDING AUTHOR:
Maria Manola, University of West Attica, Department of Tourism, Athens, GREECE.

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